Give AI a framework for better strategy.
Strategic diagnosis, competitive analysis, tradeoffs, scenario planning and execution sequencing — structured as a repeatable methodology.
Not yet released
Digital product • Reusable • Works with supported AI assistants
- Works with ChatGPT, Claude, and Gemini
- Reusable — run it as often as you need
- Digital product
- Checkout secured by Shopify
A long plan isn't the same thing as a good strategy.
Plans without diagnosis
The document lists actions but never names the problem.
No tradeoffs
Everything is a priority, so nothing is.
Ignored constraints
The plan assumes capacity and cash the business doesn't have.
Competitor blindness
Strategy written as if rivals will stand still.
No sequencing
A year of initiatives with no order of operations.
The AI isn't necessarily the problem. The operating instructions are.
A prompt tells AI what to do. A Protocol defines how it should operate.
- Ask question
- Get response
- Ask another question
- Explain more context
- Start over
- 01Install Protocol
- 02Define specialist role
- 03Establish methodology
- 04Provide business context
- 05Operate repeatedly
You're not buying a better question. You're installing a better operating framework.
Meet your AI strategist.
Strategic diagnosis
Name the core challenge before proposing anything.
Competitive analysis
Assess rivals' positions, incentives and likely responses.
Tradeoffs
Make the cost of each choice explicit.
Prioritisation
Concentrate resources where they compound.
Scenario planning
Plan against several futures rather than one forecast.
Market analysis
Understand where demand is moving and why.
Opportunity analysis
Evaluate opportunities against fit and capacity.
Execution sequencing
Order the work so early wins fund later moves.
Constraint identification
Find the limit that governs everything else.
Strategic critique
Attack the plan's assumptions before the market does.
A Protocol improves the structure and rigour of the process. AI can still be wrong — your judgement stays in the loop.
Don't just ask more. Ask with a system behind the answer.
“Diagnose our strategic problem and tell me what we should refuse to do.”
- 01Diagnose the core challenge
- 02Map constraints and resources
- 03Analyse the competitive field
- 04Define a guiding policy
- 05Choose coherent actions
- 06Sequence execution
The value isn't a canned answer. It's giving AI a more structured process for approaching the problem.
Put it to work on real business problems.
Diagnose our real strategic problem.
Challenge these assumptions.
Analyse this competitor's position.
What tradeoffs are we avoiding?
Sequence this plan realistically.
What should we refuse to do this year?
One Protocol. An entire operating framework.
A defined specialist role, an operating methodology, a business context framework, decision criteria, repeatable workflows, and output standards — packaged as one installable Protocol.
The same AI. A different operator.
- Generic AI output
- Context re-explained every session
- Random advice
- Weak prioritisation
- One-off prompts
- Shallow critique
- A defined operating role
- Structured context intake
- A repeatable methodology
- More rigorous analysis
- Explicit decision criteria
- A reusable operating framework
From download to operator.
Get the Protocol
Purchase securely through Shopify checkout.
Install it
Follow the included implementation instructions inside your AI assistant.
Provide context
Give the AI real information about your business, market and constraints.
Put it to work
Use the specialist repeatedly for analysis, planning and decisions.
Built for people who actually have to make the decisions.
What this isn't.
- It isn't an autonomous employee.
- It isn't guaranteed to produce correct answers.
- It isn't professional legal, medical, tax, or financial advice.
- It isn't a magic money-making system.
- It isn't a collection of 500 random prompts.
It is a structured system for getting more specialised, methodical work from the AI tools you already use.
This is not another prompt pack.
Strategy is as much about what you won't do as what you will.
- Strategic diagnosis
- Competitive analysis
- Tradeoffs
- Prioritisation
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