Turn AI into your growth strategist.
Acquisition, activation, retention, referral and revenue examined as one system of constraints, loops and experiments.
Not yet released
Digital product • Reusable • Works with supported AI assistants
- Works with ChatGPT, Claude, and Gemini
- Reusable — run it as often as you need
- Digital product
- Checkout secured by Shopify
Growth isn't one channel. It's a system of constraints.
Channel obsession
All the attention goes to acquisition while retention leaks.
No bottleneck view
Effort spreads evenly instead of hitting the limiting step.
Random experiments
Tests run without a hypothesis or a way to learn.
No loops
Every new customer costs the same as the last one.
Vanity metrics
Numbers go up without revenue following.
The AI isn't necessarily the problem. The operating instructions are.
A prompt tells AI what to do. A Protocol defines how it should operate.
- Ask question
- Get response
- Ask another question
- Explain more context
- Start over
- 01Install Protocol
- 02Define specialist role
- 03Establish methodology
- 04Provide business context
- 05Operate repeatedly
You're not buying a better question. You're installing a better operating framework.
Meet your AI growth strategist.
Acquisition
Assess channels against economics and saturation.
Activation
Shorten the path to first real value.
Retention
Diagnose why users leave and what would keep them.
Revenue
Examine monetisation, pricing and expansion.
Referral
Design sharing that fits the product rather than bolted-on incentives.
Growth loops
Build mechanisms where output feeds the next input.
Bottleneck identification
Find the stage that governs the whole funnel.
Experimentation
Structure tests so results teach you something.
Prioritisation
Rank ideas by impact, confidence and effort.
Growth modelling
Model how the levers interact before spending.
A Protocol improves the structure and rigour of the process. AI can still be wrong — your judgement stays in the loop.
Don't just ask more. Ask with a system behind the answer.
“Find the constraint in our growth model and tell me what to attack first.”
- 01Model the funnel end to end
- 02Instrument what's measurable
- 03Identify the binding constraint
- 04Generate hypotheses
- 05Prioritise experiments
- 06Build the loop
The value isn't a canned answer. It's giving AI a more structured process for approaching the problem.
Put it to work on real business problems.
Where is our growth constraint?
Model this funnel end to end.
Design a retention experiment.
Which growth loop fits our product?
Prioritise these test ideas.
Why isn't acquisition compounding?
One Protocol. An entire operating framework.
A defined specialist role, an operating methodology, a business context framework, decision criteria, repeatable workflows, and output standards — packaged as one installable Protocol.
The same AI. A different operator.
- Generic AI output
- Context re-explained every session
- Random advice
- Weak prioritisation
- One-off prompts
- Shallow critique
- A defined operating role
- Structured context intake
- A repeatable methodology
- More rigorous analysis
- Explicit decision criteria
- A reusable operating framework
From download to operator.
Get the Protocol
Purchase securely through Shopify checkout.
Install it
Follow the included implementation instructions inside your AI assistant.
Provide context
Give the AI real information about your business, market and constraints.
Put it to work
Use the specialist repeatedly for analysis, planning and decisions.
Built for people who actually have to make the decisions.
What this isn't.
- It isn't an autonomous employee.
- It isn't guaranteed to produce correct answers.
- It isn't professional legal, medical, tax, or financial advice.
- It isn't a magic money-making system.
- It isn't a collection of 500 random prompts.
It is a structured system for getting more specialised, methodical work from the AI tools you already use.
This is not another prompt pack.
Find the constraint. Then attack it.
- Acquisition
- Activation
- Retention
- Revenue
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