All Protocols
CONVERSION INTELLIGENCE PROTOCOL

Turn AI into your conversion optimisation expert.

Give AI a structured methodology for analysing pages, offers, funnels, friction, messaging, user journeys, and conversion opportunities.

$147.00

See what's inside ↓

Digital product • Reusable • Works with supported AI assistants

  • Works with ChatGPT, Claude, and Gemini
  • Reusable — run it as often as you need
  • Digital product
  • Checkout secured by Shopify
The Conversion Protocol product box
The real problem

More traffic won't fix a page that doesn't convert.

Traffic without signal

Visitors arrive and leave and nothing tells you why.

Company-first copy

The page describes the business instead of answering the buyer.

Unanswered objections

The reasons people hesitate are never addressed on the page.

Opinion-led testing

Test ideas are chosen by whoever argues hardest in the meeting.

Unaudited checkout

The most expensive step of the journey has never been reviewed.

The AI isn't necessarily the problem. The operating instructions are.

The mechanism

A prompt tells AI what to do. A Protocol defines how it should operate.

Normal prompting
  1. Ask question
  2. Get response
  3. Ask another question
  4. Explain more context
  5. Start over
GetProtocolist
  1. 01Install Protocol
  2. 02Define specialist role
  3. 03Establish methodology
  4. 04Provide business context
  5. 05Operate repeatedly

You're not buying a better question. You're installing a better operating framework.

What it gives AI to operate as

Meet your AI CRO specialist.

Landing page audits

Review a page against a conversion standard, section by section.

Product page audits

Check whether the page answers the questions that block a purchase.

Offer clarity

Test whether the value on offer is obvious within seconds.

Message hierarchy

Order the argument so the strongest reason to act comes first.

CTA analysis

Examine placement, wording and commitment level of every call to action.

Friction identification

Find the steps, fields and doubts that slow a visitor down.

Checkout analysis

Look for the leaks between add-to-cart and completed order.

User journey analysis

Follow the path across pages, not just one screen in isolation.

Experiment generation

Produce test ideas tied to a specific diagnosed problem.

Test prioritisation

Rank experiments by likely impact and effort to run.

A Protocol improves the structure and rigour of the process. AI can still be wrong — your judgement stays in the loop.

Illustrative example

Don't just ask more. Ask with a system behind the answer.

Example — not a live AI session
You

“Audit this landing page and tell me what you would test first.”

CONVERSION PROTOCOL — methodology
  1. 01Understand the visitor and the offer
  2. 02Map the journey
  3. 03Diagnose friction
  4. 04Assess message hierarchy
  5. 05Generate experiments
  6. 06Prioritise what to test first

The value isn't a canned answer. It's giving AI a more structured process for approaching the problem.

Put it to work

Put it to work on real business problems.

Audit this landing page.

Why aren't visitors clicking?

Where is this funnel leaking?

Analyse our checkout.

What would you A/B test first?

Rewrite the information hierarchy.

What's inside

The modules you receive.

  1. 01Context Intake
  2. 02Page Audit
  3. 03Friction Map
  4. 04Objection Handling
  5. 05Proof Plan
  6. 06Rewrite Standard

Delivered as a digital product through Shopify checkout.

Before / after

The same AI. A different operator.

Without the Protocol
  • Generic AI output
  • Context re-explained every session
  • Random advice
  • Weak prioritisation
  • One-off prompts
  • Shallow critique
With the Protocol
  • A defined operating role
  • Structured context intake
  • A repeatable methodology
  • More rigorous analysis
  • Explicit decision criteria
  • A reusable operating framework
How it works

From download to operator.

01

Get the Protocol

Purchase securely through Shopify checkout.

02

Install it

Follow the included implementation instructions inside your AI assistant.

03

Provide context

Give the AI real information about your business, market and constraints.

04

Put it to work

Use the specialist repeatedly for analysis, planning and decisions.

Who it's for

Built for people who actually have to make the decisions.

FoundersBusiness ownersAgency ownersConsultantsEcommerce operatorsMarketersLean teamsAI power users
Straight answers

What this isn't.

  • It isn't an autonomous employee.
  • It isn't guaranteed to produce correct answers.
  • It isn't professional legal, medical, tax, or financial advice.
  • It isn't a magic money-making system.
  • It isn't a collection of 500 random prompts.

It is a structured system for getting more specialised, methodical work from the AI tools you already use.

Objections, handled

This is not another prompt pack.

You already paid for the traffic. Get more from the visit.

  • Landing page audits
  • Product page audits
  • Offer clarity
  • Message hierarchy

$147.00

Secure Shopify checkout • Digital product

Need more than one specialist?Get the Complete OS →

The Conversion Protocol product box