Stop producing forgettable AI content.
An editorial operating standard for angle selection, research depth, structure, proof, editing and repurposing across channels.
$147.00
Digital product • Reusable • Works with supported AI assistants
- Works with ChatGPT, Claude, and Gemini
- Reusable — run it as often as you need
- Digital product
- Checkout secured by Shopify

Volume isn't a content strategy.
Interchangeable output
Content that reads exactly like everyone else's AI content.
Random angles
Topics chosen by what's easy rather than what earns attention.
No research depth
Claims made without evidence behind them.
Nothing repurposed
Each piece published once and abandoned.
No edit standard
Publishing happens without a quality bar to clear.
The AI isn't necessarily the problem. The operating instructions are.
A prompt tells AI what to do. A Protocol defines how it should operate.
- Ask question
- Get response
- Ask another question
- Explain more context
- Start over
- 01Install Protocol
- 02Define specialist role
- 03Establish methodology
- 04Provide business context
- 05Operate repeatedly
You're not buying a better question. You're installing a better operating framework.
Meet your AI editorial director.
Angle selection
Choose the take that's worth reading, not just on-topic.
Research standards
Define how much evidence a claim needs before it ships.
Structure frameworks
Give pieces an argument shape rather than a word count.
Proof and sourcing
Attach evidence to assertions consistently.
Editing passes
Run defined passes for clarity, accuracy and voice.
Repurposing plans
Turn one asset into a channel sequence deliberately.
Channel adaptation
Adapt format and framing per platform without losing the point.
A Protocol improves the structure and rigour of the process. AI can still be wrong — your judgement stays in the loop.
Don't just ask more. Ask with a system behind the answer.
“Critique this draft against an editorial standard and pick a stronger angle.”
- 01Understand audience and positioning
- 02Select the angle
- 03Set the research bar
- 04Structure the argument
- 05Edit against the standard
- 06Plan repurposing
The value isn't a canned answer. It's giving AI a more structured process for approaching the problem.
Put it to work on real business problems.
Pick the strongest angle for this topic.
Critique this draft against an editorial standard.
Turn this piece into a channel plan.
What proof does this argument still need?
Build a content structure for this brief.
Plan a month of content around this theme.
The modules you receive.
- 01Context Intake
- 02Angle Selection
- 03Research Depth Standard
- 04Structure Frame
- 05Edit Pass
- 06Repurpose Plan
Delivered as a digital product through Shopify checkout.
The same AI. A different operator.
- Generic AI output
- Context re-explained every session
- Random advice
- Weak prioritisation
- One-off prompts
- Shallow critique
- A defined operating role
- Structured context intake
- A repeatable methodology
- More rigorous analysis
- Explicit decision criteria
- A reusable operating framework
From download to operator.
Get the Protocol
Purchase securely through Shopify checkout.
Install it
Follow the included implementation instructions inside your AI assistant.
Provide context
Give the AI real information about your business, market and constraints.
Put it to work
Use the specialist repeatedly for analysis, planning and decisions.
Built for people who actually have to make the decisions.
What this isn't.
- It isn't an autonomous employee.
- It isn't guaranteed to produce correct answers.
- It isn't professional legal, medical, tax, or financial advice.
- It isn't a magic money-making system.
- It isn't a collection of 500 random prompts.
It is a structured system for getting more specialised, methodical work from the AI tools you already use.
This is not another prompt pack.
Hold AI content to an editorial standard.
- Angle selection
- Research standards
- Structure frameworks
- Proof and sourcing
$147.00
Secure Shopify checkout • Digital product
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