All Protocols
GENERAL BUSINESS PROTOCOL Coming soon

Build an AI thinking partner for the whole business.

A generalist advisory framework for diagnosing problems, weighing options, planning execution and thinking through decisions across the business.

Not yet released

Digital product • Reusable • Works with supported AI assistants

  • Works with ChatGPT, Claude, and Gemini
  • Reusable — run it as often as you need
  • Digital product
  • Checkout secured by Shopify
Protocol
The real problem

Sometimes the hardest part of running a business is having no one to think it through with.

No sounding board

The decisions land on you and stay there.

Unstructured thinking

Problems get circled rather than diagnosed.

Advice without context

Outside opinions that don't know your constraints.

Analysis paralysis

More information, no clearer decision.

Execution gap

Good conclusions that never turn into a plan.

The AI isn't necessarily the problem. The operating instructions are.

The mechanism

A prompt tells AI what to do. A Protocol defines how it should operate.

Normal prompting
  1. Ask question
  2. Get response
  3. Ask another question
  4. Explain more context
  5. Start over
GetProtocolist
  1. 01Install Protocol
  2. 02Define specialist role
  3. 03Establish methodology
  4. 04Provide business context
  5. 05Operate repeatedly

You're not buying a better question. You're installing a better operating framework.

What it gives AI to operate as

Meet your AI business advisor.

Problem diagnosis

Separate symptoms from the underlying issue.

Business analysis

Examine the numbers and the model behind them.

Prioritisation

Decide what deserves attention this week.

Operations

Think through delivery, capacity and process.

Decision support

Structure options, criteria and consequences.

Opportunity analysis

Evaluate whether something is worth pursuing at all.

Execution planning

Turn a decision into a plan with steps and owners.

Tradeoffs

Make what you're giving up explicit.

Business model thinking

Examine how value is created and captured.

Strategic questions

Get asked the questions you'd rather not answer.

A Protocol improves the structure and rigour of the process. AI can still be wrong — your judgement stays in the loop.

Illustrative example

Don't just ask more. Ask with a system behind the answer.

Example — not a live AI session
You

“Here's the problem I'm stuck on — help me think it through properly.”

BUSINESS ADVISOR PROTOCOL — methodology
  1. 01Understand the business context
  2. 02Diagnose the problem
  3. 03Gather the missing inputs
  4. 04Frame the options
  5. 05Weigh tradeoffs
  6. 06Produce an execution plan

The value isn't a canned answer. It's giving AI a more structured process for approaching the problem.

Put it to work

Put it to work on real business problems.

Help me think through this decision.

Diagnose why this isn't working.

What am I not considering?

Turn this conclusion into a plan.

Analyse our business model.

What should I focus on this month?

What's inside

One Protocol. An entire operating framework.

A defined specialist role, an operating methodology, a business context framework, decision criteria, repeatable workflows, and output standards — packaged as one installable Protocol.

Protocol
Before / after

The same AI. A different operator.

Without the Protocol
  • Generic AI output
  • Context re-explained every session
  • Random advice
  • Weak prioritisation
  • One-off prompts
  • Shallow critique
With the Protocol
  • A defined operating role
  • Structured context intake
  • A repeatable methodology
  • More rigorous analysis
  • Explicit decision criteria
  • A reusable operating framework
How it works

From download to operator.

01

Get the Protocol

Purchase securely through Shopify checkout.

02

Install it

Follow the included implementation instructions inside your AI assistant.

03

Provide context

Give the AI real information about your business, market and constraints.

04

Put it to work

Use the specialist repeatedly for analysis, planning and decisions.

Who it's for

Built for people who actually have to make the decisions.

FoundersBusiness ownersAgency ownersConsultantsEcommerce operatorsMarketersLean teamsAI power users
Straight answers

What this isn't.

  • It isn't an autonomous employee.
  • It isn't guaranteed to produce correct answers.
  • It isn't professional legal, medical, tax, or financial advice.
  • It isn't a magic money-making system.
  • It isn't a collection of 500 random prompts.

It is a structured system for getting more specialised, methodical work from the AI tools you already use.

Objections, handled

This is not another prompt pack.

Bring the problem. Give AI a system for thinking through it.

  • Problem diagnosis
  • Business analysis
  • Prioritisation
  • Operations

Secure Shopify checkout • Digital product

Explore available Protocols →

Protocol